CHATA celebrates 50th anniversary
WILLEMSTAD: – This is an exciting year for CHATA as they are celebrating their 50th anniversary. Although a cause for joy, the association ponders on the industry today, by first doing a backward glance to what motivated the founding members to establish the association that today is a representative for the entire hospitality and tourism industry in Curaçao.
The Curaçao Hotel Association was established in the year 1967 but in the 80’s amended the statute and changed this to Curaçao Hotel and Tourism Association (CHATA), to allow the participation of non-hotel tourism partners. In 1998 the name was changed again, this time to Curaçao Hospitality and Tourism Association (CHATA).
First members of CHATA included Americano, Avila, Bianca (Hotel Holland), Coral Cliff (Sunset Waters), Country Inn (Trupial Inn), Curaçao Inter-Continental (Plaza), Park Hotel, Piscadera and San Marco, then with a total accommodation capacity of 500 rooms. Today 2017, CHATA has more than 200 members which together offer the industry an accommodation capacity of 3,653 rooms.
Because of its large membership base CHATA is able to provide thorough insight from the tourism industry based on the field experience of its members to other tourism partners such as the Curaçao Tourist Board. CHATA always believed in the power of partnership and works together with numerous stakeholders from the private and public sector in order to improve the local tourism product.
The CHATA Board defined on a short term some key priorities that include the execution of the MOU between CTB/CHATA, Restructuring of the CTDF, Execution of the Tourism Master Plan, Airlift and Marketing. “Curaçao is a unique island in the Caribbean with boundless potential. However, in order to grow the tourism industry, we need to communally commit to tourism. The entire community benefits of the well being of this industry; more reason for us to try and influence the tourism industry for the better.” this according to Miles Mercera, President and CEO of CHATA.